BLOOM ROC: Educational Learning Experiences (ELE)

Program Challenges

• Community members lack consistent, accessible, and culturally-relevant education about the plant.
• Limited understanding of how the adult-use market intersects with public health, sustainability, and economic equity.
• Fragmented information on policy, entrepreneurship, and healing practices.
• Need for a centralized platform to amplify voices and practical solutions.

Target Audience

Community members, caregivers, organizers, legacy operators, and curious learners. Individuals seeking foundational or advanced knowledge on building an ecosystem rooted in justice and sustainability.

Program Length

• Monthly pre-recorded sessions released on YouTube
• 30–60 minute educational videos with guest speakers, case studies, and community Q&A follow-ups

Focus Areas

• Ecosystem building through business, policy, and healing
• Community wealth creation and collective ownership
• Plant medicine, ancestral healing, and food justice
• Environmental sustainability and regenerative practices
• Civic engagement and decriminalization efforts

Expected Impact

• Increase public access to relevant education year-round.
• Normalize conversations through a community wellness lens.
• Strengthen a pipeline of informed community leaders, advocates, and future license holders.
• Foster collaboration between grassroots and institutional voices.

Outcome

• Viewers gain actionable knowledge and tools to participate in and shape a sustainable ecosystem.
• Community members identify where they see themselves in the industry and what steps they can take to get involved.
• Consistent digital programming builds public trust, breaks stigma, and fosters engagement with local initiatives.
• Archived content becomes a long-term educational resource for individuals, educators, and organizations.

Community Incentives

• Free, publicly available content with no barriers to access
• Spotlight on local leaders and legacy voices
• Opportunity to engage in follow-up town halls, trainings, or consultations
• Digital resource library accessible through BLOOM ROC